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"Take the music with you!" scream songs, adverts, marketing people and excitable shop staff whenever discussions move toward getting a new mobile phone.
But what if I don't want to take the music with me? Or I've got an iPod that'll hold more songs than if I lugged about a rucksack stuffed with 30 of this review's subject, the N73 Music Edition?
That's when the argument falls flat. Despite Sony Ericsson's best efforts and those of the other major handset manufacturers (did someone say 'Rokr'?), listening to music on your mobile phone is an uneven experience. You can't fit much in, even if you've got a hefty 2GB memory card, the headphones and sound reproduction are never as good as a dedicated player and, to add to your woes, music playback drains the battery like nobody's business.
In fact, it leaves us thinking that it would be better all round if, rather than adding MP3 player functionality to your Nokia, someone would add mobile phone functionality to your iPod. Just a thought, and one that's been initiated by this, Nokia's latest music-friendly N-Series handset, the N73 Music Edition.